Putting clients, brands and people in a position of strength, to live with conviction and win on results.

What happens when a fiercely independent Nashville-based agency specializing in building brand conviction meets Australasia’s largest independent full-service agency that puts brands, organizations and people in a position of strength? You get unified scale and amplified capabilities. A vision to be the world’s strongest independent agency network and the ability to deliver it for clients.

We solve clients’ hardest problems. 

Built for the Modern Marketer 

BastionBUNTIN’s unification accelerates our U.S. momentum, unlocking seamless, coast-to-coast capability with global scale. We bring together deep expertise and specialty practices into three core offerings, built to deliver disproportionate impact through the most advanced thinking across every touchpoint.

World Building

BastionBUNTIN’s World Building approach
is a proprietary  brand-building process providing a central system for strategy, CX, storytelling and innovation to build from.

By aligning all brand activity through a consistent framework, World Building ensures brands are optimized for performance at key moments of truth
and engagement.

Radical Collaboration

Radical Collaboration is BastionBUNTIN’s internal operating ethos that ensures our integrated service offering is utilized to its fullest extent.

By prioritizing collaboration over silos, BastionBUNTIN delivers integrated client outcomes rather than isolated solutions from individual service lines.

Super Human

Super Human is BastionBUNTIN’s next-generation, leading offering where human expertise meets intelligent technology to harness the full power of talent + technology to drive transformative marketing outcomes.

It’s a philosophy built around the belief that the future of marketing belongs to those who can masterfully blend the art of
human creativity with the precision of
machine intelligence.

Our
Capabilities

When you partner with BastionBUNTIN, you tap into the full strength of Bastion globally, combining the scale and breadth of a network with the expertise and talent of an independent, ensuring access to the very best thinking, talent and execution to deliver results that matter.

Communications

BastionBUNTIN Communications helps organizations shape and deliver powerful messages that protect reputation and engage audiences. Services include consumer PR, corporate communications, media relations, crisis and issues management, influencer marketing and public affairs.

Advertising

BastionBUNTIN Advertising creates compelling campaigns that build conviction and drive brand impact. The team delivers end-to-end advertising solutions across strategy, creative, design, omni-channel media management and production.

Digital

BastionBUNTIN Digital connects brands, customers, and technology to create meaningful digital experiences. Through advisory, analytics, automation and activation, the practice helps organizations deliver measurable business and customer value.

Experience

BastionBUNTIN Experience brings brands to life through partnerships, experiential activations and creative storytelling. By combining commercial strategy, partnerships and experiential delivery, the team creates moments that build engagement and lasting brand connection.

Insights

BastionBUNTIN Insights delivers research and data-driven insights that help organizations make smarter decisions. The team provides tailored solutions across consumer insights, communities, social and government research and cross-cultural intelligence.

Media

BastionBUNTIN Media ensures brands reach the right audiences through strategic, insight-led media planning and buying. Combining research, technology and data optimization, the team delivers effective campaigns that maximize performance across channels.

Proprietary Tools

StrengthOS

Driving sharper strategy and delivering faster growth.

Leading with AI to improve questions, StrengthOS is purpose built to strengthen briefs, accelerate delivery, power smarter strategy and drive connected growth across teams and partners.

NCS – Net Conviction Score

Metric that quantifies conviction for brands.

 Establishes measurable benchmark from which to drive targeted growth across Practical, Emotional, Personal and Causal drivers of Brand Conviction.

CBI – Conviction Business Index

Correlation of conviction to business results.

Ability to quantify business lift realized as a measurable outcome of Brand Conviction. Can be modeled across Comp Sales, Margins, Traffic Counts, Transaction Averages and other like-KPIs.

Global Leads

Fergus Watts

Founder & Chairman

Cheuk Chiang

Group Chief Executive Officer

Jeremy Jenkinson

Group Chief Financial Officer

Toby Sellers

Chief Executive Officer
Bastion Aotearoa

Jeffrey Buntin Jr.

Co-Chairman
BastionBUNTIN

Jeff Browe

Chief Executive Officer
BastionBUNTIN

Madeleine Leonard

Group Chief of Staff

Jack Watts

Executive Director